“If you don’t like change, you’re going to like irrelevance even less.” -Gen Eric Shinseki as quoted by Tom Peters in Re-imagine. – To venture into finding a better way to do something is kind of tricky!
Archive for the ‘Marketing2.0’ Category
Find A Better Way!
April 27th, 2010 
claudio alegre 
Posted in Marketing2.0 
Tags: design thinking, digitial marketing, informal learning, social technology 
View CommentsThe Signal to Noise In My Head
April 20th, 2010 claudio alegre The noise is information, the signal is knowledge…the balance is wisdom. Sounds nice, but I still struggle to turn information into practical knowledge and lets not even talk about wisdom.
Posted in Marketing2.0 Tags: data, informal learning, knowledge management, lateral thinking, practical information View Comments“All the world’s a stage”
April 5th, 2010 claudio alegre I can’t think of any other man who’s had and impact not only in the English language, but also in contemporary culture as much as William Shakespeare. Here’s a hilariously educational video by Sir Ken Robinson, runs a bit long, around 20 min, but it’s worth it. The passages on Shakespeare cracked me up and [...]
Technology: Here Fast, Gone Faster, Here Fast Again!
March 22nd, 2010 claudio alegre Hard to think of any particular time in History where technical progress and innovation wasn’t at the forefront. I guess even in times of hardship, or especially in times of hardship and dire necessity is where invention has thrived the most. However none of this surprises me just as well as it shouldn’t surprise you.
Posted in Marketing2.0 Tags: business, innovation, invention, social technology, technology View CommentsIf We Only Slowed Down!
March 19th, 2010 claudio alegre Do you ever get the feeling that time moves faster for you than for everyone else? I don’t think you are alone…..If we truly think about it the only true moments are the small moments in life that grab us…like an art piece hanging on a wall, like a phrase in a book, like the [...]
Posted in Marketing2.0 Tags: efficiency, social, Social media, social technology, technology View CommentsMore Than Just Drinks at Your Local Sports Bar
March 18th, 2010 claudio alegre How many times have we walked into a client meeting with the tools in mind? Ready to razzle dazzle with the latest toy. Many for me, but that is a myopic view and not the best approach. I think we should go into every strategy session with a sense of wonder and discovery and realizing [...]
Posted in Marketing2.0 Tags: facebook, foursquare, marketing, Social media, social networks, social technology, twitter, yelp View CommentsWhat it Means To Be Hyperconnected
January 27th, 2010 claudio alegre There seems to be a little buzz around this concept, and rightfully so…I’m not near as hyperconnected as some of my colleagues and people whom I not only admire but closely follow in the digital space, but I feel I’m heading in the right direction. Having the right mentors has been essential, at least for [...]
7 Key Strategies For Establishing Your Social Graph
January 7th, 2010 claudio alegre I picked this number because is manageable from the perspective of writing this post, not because there is a limit in ways by which to establish your social graph. My definition of Social Graph is the following: Our Social Graph is the digital profile of our online relationships and their connectivity.
Posted in Marketing2.0 Tags: facebook, google, google reader, linkedin, posterous, Social media, social profile social technology, twitter View CommentsThe Marketer as a Problem Solver
December 1st, 2009 claudio alegre I’d like to disagree with the common notion that marketing as a practice is somewhat dislodged from the business applications and enterprise2.0 challenges that companies and the people that work in them face as they jockey for relevancy and influence. Frankly I get a bit concerned when I don’t see enough mention of marketing as [...]
Posted in Marketing2.0 Tags: business strategy, informal learning, marketing, Social media, social technology View CommentsBut Dad C’mon…Everyone’s Doing it!
November 13th, 2009 claudio alegre Remember that? Then your parents answer would be something like, “If they all jumped off a cliff, would you follow as well?” Still makes me wanna go buy 20 “Frankie Says Relax” t-shirts just to spite them! So why take a leap into Social Media? Is it because everyone’s doing it? It’s the cool thing [...]
