Archive for the ‘Marketing2.0’ Category

“The Tyranny Of Common Sense”

I bumped into this video via my Google Reader subscription to Christopher S. Penn’s blog. “The tyranny of common sense” … This is just one of those phrases that you hear, it grabs you and screws up the rest of your day, because there is nothing else you can think about. That’s what happened to [...]

Tony Hsieh Via Hugh McCleod

(via gapingvoid.com) I don’t know of anyone else that can visually capture the essence of business and culture in general, as Hugh does! I really like this piece …

I’ll Be Happy When You Change

“When you don’t know what you believe, everything becomes an argument. Everything is debatable.”  -Rework I know it’s human nature, but sometimes we feel the world is just right when other people change their ways in order to make us happy.

Breakdown The Process and The Person Shall Follow

Avoid mushroom management  (keeping your employees in the dark and covered in horseshit)  -anonymous This thought came to mind after seeing an owner browbeat an employee into submission, without a clear objective in mind.

Social Media Revolution 2

If a picture says a thousand words, a video…well, you get it!

Do Your Thing!

To me “doing  your thing” means  basically to get off the sidelines and take a chance. Success or failure is not what’s important here. What’s important is to find what “your thing” is, and to start sharing it with the rest of us.

A Favorite Example of Social Media at its Best!

I encourage you to dig for the full story behind this video,  it’s to date one of the best examples of how when a story touches us, it can have far and reaching implications.  Enjoy!

Press Releases Are Spam!

I’ve agreed with this statement long before I read it as the title of a chapter in Jason Fried‘s and David Heinemeier Hansson‘s book, Rework -Founders of 37Signals, and Signal vs. Noise Weblog.

FaceBook’s Open Graph Impact on All of Us

Far more qualified blogs and people have explained what Open Graph is and what it means to e-commerce. I’ll keep it simple, I believe Facebook’s Open Graph places us a step closer to Social commerce via the Semantic web “long ago” described by Tim Berners Lee.  The ramifications of that are still incalculable.

Becoming Digitally Social

“Tell me and I’ll forget, show me and I may remember, involve me and I’ll understand” -Chinese proverb As all things “becoming”, they take work, discipline and habit-forming behavior.  But as you probably already know, those efforts usually pay off.