I’ve come to realize that clients are human, and as such are incredibly resourceful, committed, talented and 99% of them an absolute riot to work with…But Human nevertheless! We are all busy people, and as such we have a lot a common. One of those commonalities is that there’s just not enough time in the [...]
Archive for the ‘Marketing2.0’ Category
Office Away From Office
August 29th, 2010 
claudio alegre I find myself doing more and more work away from the traditional work setting … and liking it! I think a requirement to finding “escape velocity” is workshifting. The reason is that today’s biz needs are not only gelatinous but also mobile. True work can be accomplished from anywhere nowadays. Every building, cafe, airport, lobby, [...]
Posted in In The Trenches, Marketing2.0 
Tags: escape velocity, office work, work setting, work shifting, workshifting 
View CommentsBe a Human Widget
August 20th, 2010 claudio alegre Widgets & Plugins serve specific needs. They are designed to facilitate purpose in design via functionality, So should we! How much simpler would the description and raison d’etre of you or your business would be if it was as specific and simple to use as a widget or plugin? I realize that many people operate [...]
Posted in Marketing2.0 Tags: digital platforms, functionality, plugins, problem solving, productivity, widegets, wordpress View CommentsTwo Word Taglines
August 19th, 2010 claudio alegre I noticed recently how catchy and easy to remember two word Taglines are. Maybe it’s a trend that speaks to simplicity of concept, meaning and action … for me it was just an observation. Notice, USA Network – Characters Welcome Syfy Channel – Imagine Greater AT&T – Rethink Possible Then I did a bit more [...]
Creativity and The Media We Use
August 6th, 2010 claudio alegre An impossible question to answer since creativity can’t be measured, it can only be expressed, and that expression is unique in every instance.
So how do you express your creativity, what’s your favorite medium?
Living in Terms of If(s) and When(s)
July 16th, 2010 claudio alegre We are all subject to the if(s) and when(s) of life, no doubt. In fact, we should plan and be ready for both. Obviously one is slightly less certain than the other, but to the point of total absolutes (except for natural and inevitable occurrences like death) it’s probably not wise to say anything’s for [...]
Top WordPress Plugins 2009
July 14th, 2010 claudio alegre I thought this list was awesome, here’s the original link to the post. Top WordPress Plugins 2009 | Business 2.0 Press. In addition here are some other very useful plugins I think can make the cut … -Word Press video plugin -Facebook Like box -C-forms -WPtouch iphone theme I must warn you though, you can [...]
The Thought Of Independence
July 4th, 2010 claudio alegre One man with courage is a majority – Thomas Jefferson I was watching the HBO original series replay “John Adams”, I had already seen it, but I just get caught in the drama and needs of the times. Do you know what I find remarkable? The fact that it all started with a thought of [...]
Posted in Marketing2.0 Tags: 4th of july, business revolution, revolution, the tought of independence View CommentsAggregating Chaos
July 2nd, 2010 claudio alegre I believe one of the biggest challenges we face in this communication revolution as it relates to quality of life, is to simply find innovative ways to boost Signal to Noise. Everything is beeping, sending automated messaging, giving you a heads up, alerts, drawing your attention to. Unwanted messages, wanted messages and of course the [...]
Posted in Marketing2.0 Tags: aggregating chaos, lifestyle, signal to noise, social technology, technology View CommentsMarketing Lingo
June 30th, 2010 claudio alegre So I bumped into a post about the most overused marketing buzzwords in press releases by Adam Sherk , and like all posts that I like and inspire me, I either share’em or write about them. In a personal way this data confirms my long held believe that press releases are spam , which eventually [...]
Posted in Marketing2.0 Tags: buzzwords, content, conversation, copy, marketing, marketing buzzwords, marketing speak, press releases, spam, writing content View Comments
