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Testimonials

“We have worked with three website companies and have not been able to produce a product that we are proud of. We were referred to Claudio and from the start of the project I noticed a big difference in the way this projected would be handled.

-Warren Diaz

Marketing Director, Specialized Nursing Services


“Claudio and his company are truly the best around. Claudio is a very resourcefull person. He has done a great job in helping the referrals I have provided him. He is very professional in his work and above all, trustworthy. I have recommended him before and would not hesitate to keep on doing so.”

-Chris Colston

Owner, President - Second Chance Credit


Claudio Alegre has the unique ability to simultaneously keep an eye on the big picture while tracking the small details that can haunt or undermine a project in the later stages.

-Elias Tacher

Elias Tacher PA


 “Claudio has always displayed a high degree of integrity and responsibility.he is definitely a leader rather than a follower, in addition to his excellent scholastic accomplishments, he has served in several local charities always willing to give back to his community.


A dependable player of my team, great judgment with mature and practical outlook to approach his endevors.
He is an asset to my and to any organization , and I'm happy to give him my wholehearted endorsement.

- Boris Alvarez

Executive Director, Penalver Clinic


 “Only after Claudio showed me how to genuinely build my Social Graph, did I understand how to network online.

He also has the ability to quickly grasp business models, the people in them, and only then architect and implement the right marketing strategy.

- Paul Anastacio

Business Development, Sysco Foods


“Claudio is a true genius when it comes to social media analysis and integration. He is a gifted business consultant with unique ability to optimize his clients resources while creating systems that ensure scalability, sustainability and continued profitability. A pleasure to work with him daily.

- Madou Silla

President CEO, SSIG


Something To Think About!

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If it's Good Enough for Coca Cola, it's Good Enough for You!

  
 

In case the prospect of producing content for branding and marketing purposes still not hitting home ... Here's Coca-Cola Content 20-20 marketing mission statement.

Overall, it’s the strategy that Coca-Cola’s marketing future rest on the ideals of content marketing.

  • Coca-Cola needs to move from creative excellence to content excellence, 
  • They need to develop content that makes a commitment to making the world a better place and to develop value and significance in people’s lives…while at the same time driving business objectives for Coca-Cola, and
  • Through the stories they tell, to provoke conversations and earn a disproportionate share of popular culture.

Specifically, check out the 3:30 mark of video two on the 70/20/10 model for content development. [read full article]

The videos are a bit long but trust me, totally worth your time!

No ask yourself, Coca Cola definitely has the budget to stay mainstream and dull as far as their marketing and advertising ... So why are they embracing content marketing as their main brand engagement strategy?

I'll leave you with that ...!

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