Google Continues to Favor Content Marketing with Its Latest "EMD" Update

You might have heard that last week Google had another update to its code. This one goes after low-quality EMDs [Exact Match Domains].

This caused a massive uproar of disgust and anger from webmasters all over. Some sites have gotten hit really bad while others actually upticked.

What is an exact match domain?

leads.com 

seo.com

insurance.com

Here are 5 examples of domains that lost ranking as of (9/29) – all had previously ranked for at least the past 7 days:

• www.bmicalculatormale.com (#4)

• www.charterschools.org (#7)

• playscrabble.net (#3)

• www.purses.org (#3)

• www.teethwhitening.com (#4)

   

  Read the rest of this here.

It's not really obvious why some sites that promote content got hit and others didn't. We would have to look at each case a bit more in detail. These updates are swift and massive and are shot from a cannon, not a sniper rifle, so there will be some sites that will get slammed unfairly.

Having said that ...

What's the big picture here ... What's the take away from all this?

Guys ... Google is focusing on Relevant - Quality - Content when it comes to their search query results!

The trend it's obvious and this will not be the last update Matt Cutts and his Search crusaders will implement. Google wants to do away with anything that even remotely resembles black hat SEO and focus on the one strategy that guarantees people to keep paying them for advertising and frankly for producing the best results per search query:  

Content Marketing

From a day to day business-grind perspective this is a phenomenal opportunity -I don't want you to miss it!

Google has been priming its pump and tweaking their code to make it even more imperative for us to use Content Marketing as a way to attract qualified and genuinely interested people to our websites and blogs!

Let me put it this way!

• If you are not packaging your good content for easy-practical consumption - You are missing out!

• If you are not looking at your sites navigation structure and following a Sales Funnel approach - Your are missing out!

• If you are not doing the kind of keyword research that allows you to refine what your ideal prospect is looking for - You are missing out!

• If you are not Optimizing every Page on your site with targeted keyword terms - You are missing out!

• If you are not blogging and creating content that speaks to your ideal prospects and clients needs and pains - You are not going to make it!

• If you are not including Content Marketing in your sales process - Guess what? ... your competition will start doing that pretty soon!

• If your are not leveraging social networks like LinkedIn, Facebook, Twitter, Pinterest, etc, in order to connect and be Social about your business - What else can I say? You get the drift.

Take care of your business so that your business can take care of you. Stay close to the action by reading and educating yourself about Content Marketing and Social Media Marketing.

This site will definitely get you started but there are so many others out there that I've written about over past posts.

In the next few weeks I'll be writing a post similar to our Resources Page, where I break down the who's who in this space and why I listen to them. Stay tuned for that!

In the meantime, if you are not doing so already, take a good look at your business model and how you can increase your bottom line by thinking about your Website's Design - Content Marketing and Social Media in a different way.

Don't waste a single day without thinking about this and taking small steps to integrate your website and your business model for better results.