No Worries, It's Happened to All of Us!
What Comes After a Buying Decision?
So let's say you just bought an online course, signed on to a paid service, or invested a sizeable amount of money in a pretty good information product that's related to selling stuff and branding your business online.
There are 3 main reasons why you did this. You did it because you want:
- To be found on the web,
- For people to visit your site and give you their name and email address,
- And for people to buy products and services from you via your website!
Nope, I’m not a mind reader …!
That’s what the research and studies come up time and time again as to why we collectively spend millions of dollar a year on internet marketing related product and services.
But I’m not here to bash that!
I think that there are incredibly well priced and valuable courses and programs out there that offer amazing structure and behavior changing opportunities, while you learn the proper digital skills to effectively develop a web presence.
Part of what I do when appropriate is to point people to these courses and programs beside my own.
I’ve researched, bought, and subscribed to many of them, and I can tell you in my experience which ones are effective depending on what you are looking for.
And No! ... I’m not an affiliate, even though the best ones, the ones I stand behind, pay the best commissions.
Why don’t I participate with them as an affiliate?
The reason I don’t participate in their affiliate programs is because:
I want my opinion and your opinion of my opinion to be as unbiased as possible!
If I’m driving you to someone else’s product with monetary intent, regardless of how good they are, you won’t place my advice in your mind and heart where I would like you to ...
...Which is top of mind and in a warm and fuzzy-feeling area of your heart! (… the area where you keep kittens, rabbits, and friends and family at!)
In other words, you would know I have a financially driven interest for you to check it out!
That’s not what I want, and certainly not what you Want OR Need!
When I sell you something you’ll know it because I will tell you.
But if I’m mentioning a particular program, course or service or simply a website/blog to subscribe to, it will be on its merits and you should probably check it out!
So What Can I Do for You?
I can help you make sense of the web!
To ease the overwhelming feeling of information saturation and helplessness that ensues once you have all the tools but don’t know which one to pick up first for your particular circumstances (personal or business model).
I’m the guy you call when you want to START doing it, and need to make sense of it NOW as far as how it all comes together.
Is not that the product you just bought or signed up for doesn’t work, or that your current web approach or marketing strategy is talking to the wrong people.
Most likely the product works and you have defined and segmented your audience properly!
It's much simpler that that ...
It comes down to the fact that many of these online educational programs are not in the business of customizing and tailoring the information/system they just sold you to the particulars of your business model!
Even the ones I feel are the best will transparently tell you to take what you learn and apply it to your business.
The thing is that throughout the process of doing EXACTLY THAT (customizing and applying) is where most people get stuck, overwhelmed and eventually give up and don’t see it through.
Then the “I tried that and didn’t work” mindset takes hold of them followed by a self-defeatist cycle which is perpetually reinforced from then on.
At this point for some ... it may be too late!
You are at the mercy of millions of years of genetically reinforced human behavior. You now belong to Seth Godin’s “Lizard Brain”
If I get to you, or you can get to me before that occurs, I can show you how to avoid that scenario so that it doesn't happen to you!
Believe me is not Rocket Surgery, but in life you have to “Stand For Something”.
So I’m asking you to –Take a Digital Stand!
I stand for Digital Marketing responsibility and accountability. Break the co-dependency from the so-called Gurus and own your message ... It's the only thing you have that's really yours!
Use professional services responsibly and know when to ... But dont', under any circumstances, leave your unique gift in the hands of anyone!
If you don't know what you stand for or how you help people in a special way, spend some time defining "your mark" in this world!
Nothing will give you a bigger ROI than that!
When you do this the following happens:
- Your eyes are opened to –What is signal and what is noise on the web.
- You become aware of –How you are helping OR How you are not!
- You realize –How it all applies to your personal brand and business!
When it comes to developing a web presence and thriving online, regardless of what kind of business you are in, standing for something is what makes the difference between success and not “failure” but worse, –Irrelevance!
HOP OVER and Take a look at the reasons why you should subscribe to Venmark Media’s content!