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“Claudio is truly an EXPERT at what he does. While I was a bit hesitant to hire him as I was entering unchartered territory for my firm, he not only instilled in me a sense of comfort and security, but his ideas, professionalism and expertise on the subject allowed me to dive in, full force, without any hesitation. He is punctual, consistent, reliable, thinks outside of the box to get valuable results. I recommend him highly to anyone looking to push their career into the next stratosphere!"

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Something To Think About!

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How To Create Content that Generates Sales

Posted by claudio alegre on Mon, Feb 20, 2012
 

Creating a content marketing strategy that generates sales is not very difficult once you know who you are talking to.

There is a very simple reason for this!content marketing strategy, venmark media

If you know your audience, you know their needs and pain points.

If you know that then you know what to write about because that’s what they want to hear, and sometimes need to hear.

But how do you create this kind of content?

Ok, so you know who you are talking to, and you know what they want, so:

  • Write down 10 common questions/problems that plague this group of people.
  • Develop ten 400-700 words blog posts addressing these issues with real answers, no fluff, no BS, just the answers that you know will help them.
  • Then do this, which almost no one does:  Offer variations to those answers, no problem is the same to 2 different people, and that’s because circumstances vary.

After you do this, go ahead a do a bit of research to see who else is approaching this problem in a different way you are, and:

  • Write about it,
  • Comment about it,
  • Compare to your solution

Don’t judge, don’t say which one is a better solution, just offer support for each option if you’d like to expand, which you should ‘cause no one else does!

Your content should do the following:

  • Offer alternatives,
  • Destroy misconceptions,
  • Be controversial,
  • Not apply to everyone,
  • Simplify the complex,
  • Offer testimonials and case studies that support your premise,
  • Be entertaining but insightful,
  • Inspire people to take action.

In order to produce this kind of content consistently you have to:

  • Be organized, have a system to curate, research, and organize related and unrelated content work.
  • Be disciplined and willing to put in the work.
  • Understand the role of keyword research in this process.
  • Stick to an editorial schedule as much as you can, your readers expect this.
  • Be well read on subjects other than your own.
  • Understand the basics of content marketing principles.
  • Be patient.

Content marketing needs to be the cornerstone of your communication, sales and customer service process. How you structure strategy accordingly is subject for another post that I’ll soon get to.

In the meantime enjoy and get busy working!

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Comments

This is an amazing article Claudio. You've done a great job of getting right to the point and giving specific and useful advice. 
 
I couldn't have written it better myself. :) So that's exactly why I'm going to share your article on our blog at <a>http://www.asideworldwide.com/mktg/.
Posted @ Wednesday, February 22, 2012 5:15 PM by Martin Smith
Thank you Martin, glad you thought so big guy!
Posted @ Wednesday, February 22, 2012 10:50 PM by claudio
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