Remember that?  Then your parents answer would be something like, “If they all jumped off a cliff, would you follow as well?”

Still makes me wanna go buy 20 “Frankie Says Relax” t-shirts just to spite them!

So why take a leap into Social Media? Is it because everyone’s doing it? It’s the cool thing to do, the flavor of the month? A rad fad?

My short, coffee shop answer is:   No, you don’t do it because everyone else is doing it or are thinking about doing it. You should do it, because that’s where You and your Business are being searched for and you are nowhere to be found…instead those potential relationships are finding your colleagues.

We influence our peers mostly by being in the now…being present, accessible and radically genuine. There is no secret, no trick…and there is no way around the sweat equity that it takes to achieve positive influence.

I know you wanted one of those t-shirts also!