Everyone knows that knowing is not doing, otherwise University professors and Phd’s would be top business people and budding entrepreneurs and we know that not to be the case.

When we read good books and blog posts we learn a lot, but information alone nowadays won’t cut it. Everyone will tell you…”give your best information away, all of it” and I agree.

Why do you think that is?

The amount of information we read nowadays is just daunting…I read 3 to 4 books at a time, all the time. My Google Reader fluctuates between 90 – 110 subscriptions and that’s not counting miscellaneous articles on the web, magazines and podcasts.

Alright so then what?

In doing a bit of reading for this post I came across a very interesting article about the Human Brain processing speed here’s an excerpt:

For more than a century, psychologists have used reaction time as a window into the brain. The thinking is that information processing takes time, so the average amount of time taken to begin or complete a task reflects the duration of the cognitive processes involved in it.

The article further points out that the processing load of the brain is automatically adjusted to task demands, which makes sense. And that it would seem “crazy to assume that the brain carries on processing data at the same rate regardless of the complexity of the task at hand”

So, are we naturally wired to process information as we are about to apply it or are we better using our brain for massive storage?

As I’m absorbing all that amount of reading, and assuming a decent retention rate, a solid re-purposing strategy and quality content, really all I’ve got it’s an unlimited supply of great material for publishing. Not bad right?  Except that leaves me nowhere as far as implementing the knowledge I’ve just sponged…Who’s teaching that stuff? Who’s writing about it?

The truth is no one is and everyone is!… but when it’s read it doesn’t  look like the “how”, it looks like the “what” and that’s because IT TAKES WORK! It takes work first to identify that which is applicable and implementable from what is not. That is why we need to re-learn how to read, separating the “good” info from the “Me” info. I know this is all very subjective, because what is  applicable for one is not for others. But you must identify what that is for you, search it, find it and feed it!

Is not that no one will do the work for you, its that no one CAN. Top peeps in the game don’t write from their heads, they write from the heart and from experience, gotta have both!

So the next time you find an article or a post worth your time, with a clear path to a process and applicable to your business model, ask your self not what you learned from it, but what can you do with it!

Later